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Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Posts Tagged ‘rationality’

Blink & Intuition

Mar 08 2013

Blink, the book about intuitionBlink, is a book by Malcom Gladwell that mixes scientific research with idealism to suggest that intuition is often superior to reasoned thinking.

Richard A. Posner, judge of the United States Court of Appeals for the Seventh Circuit and a senior lecturer at the University of Chicago Law School, suggests that there are two types of thinking. One is intuition or hunches, snap judgements, emotional reactions and first impressions — in short, instant responses to sensations. The second type of thinking is reasoned or articulate and is the domain of logic, deliberation, reasoned discussion, and scientific method. Reasoned or articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive.

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