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Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Posts Tagged ‘Intuition’

Types of Decision-Making

Jul 16 2013

types of decision-makingRegardless of how complicated the wizards of smart try to make it, there are only two types of decision-making. There are involuntary decisions and there are voluntary decisions.

The involuntary decision is an immediate decision that you react to rather than think about such as when a car pulls out in front of you. In this type of decision, you rely on experience, training and/or instinct. If you are reading this article, then you have experienced this type of decision and have successfully decided under the most intense circumstances.

The voluntary decision is where you have time and options to decide. Generally, people approach these decisions in one of three ways.

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Blink & Intuition

Mar 08 2013

Blink, the book about intuitionBlink, is a book by Malcom Gladwell that mixes scientific research with idealism to suggest that intuition is often superior to reasoned thinking.

Richard A. Posner, judge of the United States Court of Appeals for the Seventh Circuit and a senior lecturer at the University of Chicago Law School, suggests that there are two types of thinking. One is intuition or hunches, snap judgements, emotional reactions and first impressions — in short, instant responses to sensations. The second type of thinking is reasoned or articulate and is the domain of logic, deliberation, reasoned discussion, and scientific method. Reasoned or articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive.

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