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Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Posts Tagged ‘decision-making process’


Jun 24 2014

Back in 2006, I was working on adding humor to my Decision-Making presentation featuring perspective, a key aspect of decision-making. The development of an effective presentation is an ongoing process and should include testing of new material and replacing less effective material with more effective material.  The above video shows me testing some different approaches to my presentation at the Cleveland IMPROV. A video was created the night of my performance and after a quick viewing, it was relegated to my files.

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Perspective Basics

Feb 20 2013

PerspectivePerspective is a mental shortcut we all have developed from our experience to simplify our understanding of a complex reality. Perspective allows us to use our experience to speed our decision-making process to a conclusion much faster than if we had to evaluate all the inputs from scratch. Consequently, the fact that we have a perspective limits our ability to solve problems because we fail to understand that others may have different experiences and see other perspectives. The more perspectives you can perceive, the more options you have to choose from and the better your chance of making the best decision in that particular situation.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
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