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Why

Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Principles or Poles?

PrinciplesPrinciples or Poles?  That is a question we need to ask our political leaders. Are they making decisions based on convictions and principles or are they bending to the results of poles and surveys? In our personal lives and our business lives, decisions are usually made based on our principles or the core convictions that are the foundation of who we are as people or organizations.

It appears that the news media and our political representatives are more inclined to base their decisions on poles or surveys. This is troubling to many including this author. Poles and Surveys tend to have a bias in the way that the questions are presented and can be biased by the selection of the audience to whom these questions are presented. The use of poles may also be subject to changing information. The frame of reference when the question is created and asked may be very different in a matter of hours or days when new information comes to light and is widely distributed.

Poles and surveys are a poor starting point for decisions as similar questions with a different bias can produce very different results. A different audience can do the same. New information can make can make what seemed like a reasonable decision smell worse than week old fish.

A solid foundation of proven principles provides a much more secure base for making decisions. A solid base of core convictions will stand the test of time and provide a much more reliable basis for decisions that whatever is blowing in the wind in the current moment.

Now we just have to get our politicians to understand that we would respect them a whole lot more if the were consistent in the presentation and application of their principles.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.