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Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

How we make Decisions

How People Make DecisionsPeople have a variety of options when it comes to how they make decisions. Individually some approaches are better than others, but the best option is usually a combination of approaches.

Most people will tell you that they gather facts. They analyze the facts. They try to anticipate possible outcomes and then make the decision. They want you to believe that they have used their intellect and given the problem a great deal of thought.

Behavioral economists and other experts will tell you that more often than not, the decision is far more emotional than rational. These decisions are made using the heart, frequently with minimal or no facts. Usually with a blind eye to any other possible outcomes beyond the emotionally driven one.

Some people allow gut instincts to guide them. Malcom Gladwell in his book “blink” has shown that gut, based on years of experience, may be a good approach to decision making.

Still others leave decisions to chance. This is not an approach that is recommended as your chance of being right is reduced to 50/50.

The best approach is usually a combination. My own choice is intellect and gut. How do you make decisions? Have you tracked the outcomes of your decisions to determine the best approach for you?

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.