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Why

Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Data for Better Decision-Making

Data for better decision-making can provide a huge step in improving our lives. The following video shows how Doctors (huge egos) have come to accept data to improve their decision-making for patient care.

It is very hard for powerful people to accept the fact that maybe, just maybe their decision-making could be improved by looking at the data. This goes beyond the medical field into every aspect of our lives. If we take government for example we can come up with plenty of examples of poor decisions that live on costing us trillions of dollars. The “War on Poverty” and the “War on Drugs” are just two examples of very costly programs that have failed to produce positive results yet they lumber on draining society of resources that could be better spent in other areas.

Paul C. Nutt in his book, Why Decisions Fail points out, “For more than twenty years I have been studying how decisions are made, writing about what works, what doesn’t, and why. The key finding is startling – decisions fail half of the time.”

The truth is that with out keeping track of past decision successes and failures, we really don’t know whether or not we, like the doctors in the video, are doing as well as we might be with data to support our actions. With only a 50% success rate for decision making the data would suggest that we need to revisit our beliefs about how good our decision-making really is.

Businesses and business leaders are not immune from this problem. Decision-Making is a process and like most processes, it could benefit from collecting data and striving for Six Sigma control heaven knows that 50%, we are a long way away from achieving Six Sigma performance.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.