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Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Better Decision Making

Taking Aim for Better Decision MakingTaking Aim for Better Decision-Making is about how to perform at your best. It is a book that incorporates Paul Nutt’s insight about using appreciative inquiry to build a better decision-making process. It also incorporates the valuable insights from Russo and Schoemaker about the increased difficulty facing decision-makers and synthesizes a process to minimize the inherent problems in the decision-making process and in the execution. It also incorporates my own experiences from real life situations and blends them together in a four step process that is easy to use.

In traditional decision-making the focus is on problem solving. In this book the approach is about creating a desired future. The difference is dramatic and promises many benefits in the execution stage.

Decision-making is the basis of everything we do. There is no endeavor that we undertake which does not begin with a decision. Nothing happens until there is a decision, yet how much do we really know about the process?

How good a you at decision-making? Have you ever kept score?

How many decisions did you make last year?  Last week?  Yesterday?

What percentage of your decisions were successful?

How many were bad and what did it cost you?

We spend tremendous amounts of time and money measuring the output of our manufacturing processes in an effort to achieve a quality level of Six Sigma or 99.9% product within specification. In spite of that, we have a decision-making process that according to research at Ohio State reveals only a 50% success rate.

To make matters worse, Teradata in their Fourth Annual Survey of Senior Business Executives revealed that there has been an “explosion in data and decision-making” that is here to stay. The stakes are high with the top casualties of poor decision-making being profits, company reputation, long-term growth, customer service, morale, productivity and revenue.

Instant 24/7 access via cell phones and the internet are making decision-making even more challenging.

Given that Decisions fail half of the time, if you do what you have always done, you will not get what you always got. It will be much worse. Start Taking Aim for Better Decision-Making and give your organization a competitive advantage.



head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.