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Why

Decision-Making today builds on research showing that decisions fail half of the time. In business, the top casualties of a poor decision-making process are reputation, long-term growth, employee morale, productivity, revenue and profitability. Our goal is to promote more effective, ethical decision making.

Bad Decisions Should Be Corrected

Not all the decisions we make are good ones, we must revisit our decisions and bad decisions should be corrected. Unfortunately, research shows that most decisions are not revisited, reevaluated and corrected. If only we would look at the decision and the evidence, we might be able to recognize a bad decision and that bad decision corrected. Take a look at this example.

It is easy to see the error of our ways in this video. We put ourselves into the decision making process and feel compelled to support that decision once we have committed. In the video they refer to this as “Choice Blindness”.

Maybe it would make more sense if we looked at decision-making as just one step in the process of achieving our goal. Like a scientist our decision should become our hypothesis and the application of the decision should be the testing of the hypothesis. If we are not achieving the objective, then the test is neither good nor bad, but a step along the way to get to the right hypothesis and eventually to achieving our goal.

Paul C. Nutt in his book “Why Decisions Fail” discovered that ” decisions fail half of the time’. Given the findings from his research, we need to do everything we can to improve our decision making process including revisiting our decisions. When all else fails, bad decisions should be corrected.

If you are interested in improving your decision-making, keep reading on this website or call to take advantage of what we have learned about the process.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.